(320) 639-2229 | sales@babysonbroadway.com

Baby's On Broadway Privacy & Security Policy

Last Updated:

March 14, 2024


Welcome to Baby’s On Broadway and its specialized divisions: TT’s Toys & Treats by Baby’s On Broadway and Medical by Baby’s On Broadway. This Privacy & Security Policy is designed to transparently inform you about our practices regarding the collection, use, protection, and sharing of your information across our platforms. We are committed to ensuring the privacy and security of your personal data, aiming to foster trust and confidence in our services.

Scope of This Policy

This policy applies to information collected through:

  • Baby’s On Broadway: Your destination for a wide range of baby products, including items eligible for purchase with FSA/HSA cards.
  • TT’s Toys & Treats by Baby’s On Broadway: Specializing in fun and developmental toys for children from infancy through the tween years, TT’s Toys & Treats offers a curated selection of products designed to engage, educate, and entertain.
  • Medical by Baby’s On Broadway: Operating with distinct privacy practices due to HIPAA compliance, this site focuses on medical equipment needs and facilitates purchases that can be covered by insurance or paid for using FSA/HSA cards, following a specific verification process.
Understanding FSA/HSA Card Usage

Clarifying the use of FSA/HSA cards across our sites is essential for ensuring our customers are well-informed:

Baby's On Broadway

We offer a selection of products, such as breast pumps and maternity/postpartum items, eligible for purchase with FSA/HSA cards. These transactions are processed similarly to those made with credit/debit cards, simplifying the checkout process.

  • FSA/HSA Card Usage: Customers can use their FSA/HSA cards to purchase eligible products directly on the Baby’s On Broadway site without the need for submitting health insurance information, designed to be as straightforward as using a standard credit/debit card.

  • Responsibility for Compliance: While we facilitate the use of FSA/HSA cards for eligible purchases, it is the cardholder’s responsibility to ensure that their purchases comply with the rules set by their FSA/HSA plan. Customers may be required to provide proof of eligibility or necessity for the purchased products to their plan administrators.

Medical by Baby's On Broadway

For customers seeking medical equipment that may be covered by insurance or paid for using FSA/HSA cards, Medical by Baby’s On Broadway offers a tailored process:

  • Insurance Verification: Customers interested in purchasing medical equipment through insurance will undergo a verification process, which may include the collection of health insurance information to determine coverage eligibility.

  • FSA/HSA Card Usage Post-Verification: If insurance coverage is partial or denied, customers have the option to use their FSA/HSA cards to cover the remaining balance or the full cost of the equipment at a discounted rate, ensuring access to necessary medical equipment.

  • Compliance and Documentation: Customers using their FSA/HSA cards on the Medical by Baby’s On Broadway site are advised that they may need to provide documentation or proof of eligibility for their purchases to their FSA/HSA plan administrators. The responsibility for maintaining compliance with FSA/HSA rules and providing necessary documentation rests with the cardholder.

Information Collection

Across our platforms, we collect information essential for delivering and enhancing our services, ensuring a seamless and personalized shopping experience. This includes, but is not limited to:

  • Identification and Contact Data: Names, addresses, email addresses, and phone numbers for personalized communication and efficient order processing.
  • Financial Data: Securely processed payment information, including FSA/HSA card details for eligible transactions, facilitating a smooth and secure checkout experience.
  • Account Details: Information related to your user account, such as order history and preferences, allowing us to tailor our offerings and recommendations.

For Medical by Baby’s On Broadway, the process may involve collecting additional information related to health insurance and medical prescriptions as part of the insurance verification process. It’s important to note that Medical by Baby’s On Broadway operates under its own set of Terms & Conditions, Privacy Policy, and other regulatory documents, which are meticulously designed to adhere to the highest standards of privacy and data protection, including compliance with HIPAA where applicable. Customers interested in the detailed privacy and operational practices of Medical by Baby’s On Broadway are encouraged to visit the specific site to review these documents. This ensures a clear understanding of how personal and sensitive information is managed distinctly from Baby’s On Broadway and TT’s Toys & Treats by Baby’s On Broadway, reflecting the specialized nature of medical equipment provision and insurance interactions.

Usage and Technical Data

In-Depth Collection Details

When you interact with our sites, we automatically gather information that does not identify you personally but helps us understand how our services are used, which in turn allows us to create a better experience for all users. This includes:

  • Device and Access Information: We collect specifics about the devices and methods you use to access our sites. This encompasses device types (such as smartphones, tablets, or desktop computers), operating systems (like iOS or Android), browser types (for example, Chrome, Firefox, or Safari), and IP addresses. Understanding the technology our customers use enables us to optimize our sites for various platforms and improve security measures.

  • Interaction Data: This data includes which pages on our sites you visit, the content you view, and how much time you spend on specific sections. We also track the sequence of your navigation across our sites to identify trends in how our content is consumed, which helps us prioritize improvements and introduce new features that respond to our users’ interests and needs.

Cookies and Tracking Technologies

We utilize cookies and similar tracking technologies to enhance site functionality, personalize the user experience, and gather analytics about site usage. These technologies provide valuable insights that help us to:

  • Remember your preferences and settings for future visits.
  • Analyze site traffic and interaction patterns to improve content and design.
  • Support our marketing efforts by understanding the effectiveness of our campaigns.


You have the ability to manage the use of cookies and similar technologies through your web browser settings. Depending on your preferences, you can accept all cookies, be notified when a cookie is set, or reject all cookies. However, if you choose to disable cookies, some features of our sites may not function as intended.

Children’s Privacy

We are committed to protecting the privacy of young children and comply with the Children’s Online Privacy Protection Act (COPPA). Our services are designed for a general audience and are not targeted at children under the age of 13. We do not knowingly collect any personal information from children under 13. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on our site, we will delete the information from our records.

Use of Information

The information we collect, including usage and technical data, plays a crucial role in our ability to:

  • Efficiently fulfill orders and process payments, ensuring a smooth transaction process.
  • Provide responsive customer support and effectively manage user accounts.
  • Continuously improve and personalize the browsing and shopping experience on our sites, making your interactions more enjoyable and relevant.
  • Conduct in-depth analytics and market research to guide our product selection, website enhancements, and marketing strategies.
  • Keep you informed about your orders, new services, and promotional offers that might interest you, enhancing your overall experience with our brands.
Security Measures

At Baby’s On Broadway, including TT’s Toys & Treats and Medical by Baby’s On Broadway, we prioritize the security of your personal information with the highest level of care and sophistication. Our security measures are designed to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to:

  • Encryption: We use strong encryption technologies to secure data transmissions between your device and our servers, as well as to encrypt data at rest. This ensures that your sensitive information, such as financial details and personal identifiers, is protected to the highest standard.

  • Secure Server Protocols: Our websites are hosted on servers that implement secure protocols, including HTTPS, to provide a safe browsing environment. These protocols help safeguard your data from interception or tampering during transmission.

  • Regular Security Assessments: We conduct regular security assessments and audits to identify potential vulnerabilities in our systems and applications. This proactive approach allows us to address and mitigate risks promptly.

  • Access Controls: Access to personal information is strictly limited to authorized personnel who have a legitimate business need to access such data. We enforce strict access controls and regularly review permissions to ensure the integrity of our data protection practices.

  • Data Breach Response Plan: Despite our best efforts, no system is completely secure. In the unlikely event of a data breach, we have a comprehensive response plan in place to promptly address and mitigate the impact, including notifying affected individuals and relevant authorities as required by law.

Your Rights and Choices

We recognize and respect your rights regarding your personal information:

  • Access to Your Information: You have the right to request access to the personal information we hold about you. This allows you to receive a copy of the personal data we have and to check that we are lawfully processing it.

  • Correction of Your Information: If you believe that any information we hold about you is incorrect or incomplete, you have the right to request a correction. We will promptly correct any information found to be inaccurate.

  • Deletion of Your Information: You have the right to request the deletion of your personal information when there is no good reason for us continuing to process it. This enables you to ask us to delete or remove personal data where there is no compelling reason for its continued processing.

  • Restriction on Processing: You have the right to request the restriction of processing of your personal information, which allows you to ask us to suspend the processing of your personal data in certain scenarios.

  • Portability of Your Information: You have the right to data portability, allowing you to obtain and reuse your personal data for your own purposes across different services in a safe and secure way without affecting its usability.

  • Object to Processing: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.

For Medical by Baby’s On Broadway Users: Additional rights under HIPAA and other applicable healthcare privacy laws may apply, including more stringent access, amendment, and accounting of disclosures rights related to your health information.

Exercising Your Rights

At Baby’s On Broadway, we are dedicated to ensuring that exercising your privacy rights is as straightforward and efficient as possible. Should you wish to access, correct, delete, or exercise any other rights related to your personal information as outlined in this policy, please follow the steps below:

  1. Contact Method: You can initiate your request through any of the following methods:
    • Email: Send an email to sales@babysonbroadway.com. To help us process your request promptly, please title your email with the specific right you wish to exercise (e.g., “Request for Data Access,” “Request for Data Deletion,” “Correction of Personal Information,” etc.). Incorrect or vague titling may result in delays in the processing of your request.
    • Postal Mail: If you prefer, you can send a written request to our physical addresses. Please address your letter to the attention of “Privacy Compliance Officer” and specify the nature of your request clearly in your correspondence.
        • Little Falls Location: 47 East Broadway, Little Falls, MN 56345
        • Saint Cloud Location: 710 W Germain St., Saint Cloud, MN 56301
  2. Verification: To protect your privacy and security, we may need to verify your identity before processing your request. This verification process may involve asking you to provide additional information or to confirm information that we already have on file.
  3. Response Time: We are committed to addressing your requests promptly. In accordance with legal requirements, we will respond to your request within the legally required timeframe, which may vary depending on the nature of the request and the laws applicable to your situation.
  4. Assistance: If you have any questions about how to exercise your rights or need assistance with the process, please do not hesitate to contact us using the provided contact details. Our team is here to help you with any concerns or queries you may have regarding your privacy rights.


By providing clear instructions and multiple contact options, we aim to make the process of exercising your privacy rights as accessible and user-friendly as possible. Your privacy is important to us, and we are here to ensure that your requests are handled with the care and attention they deserve.

Changes to This Policy

At Baby’s On Broadway, including our divisions TT’s Toys & Treats and Medical by Baby’s On Broadway, we are committed to continuously reviewing and updating our privacy practices to ensure they meet high standards of data protection and reflect the evolving needs of our customers and regulatory changes. As such:

  • Policy Updates: We reserve the right to amend this Privacy & Security Policy at any time to reflect changes in our operational practices, legal obligations, or customer feedback. We aim to ensure our policies are always aligned with best practices in privacy and data security.

  • Notification of Changes: Whenever significant updates are made to this policy, we will ensure that these changes are communicated clearly and prominently on our websites. This may include, but is not limited to, notification banners, email alerts to registered users, or updates in our regular communications.

  • Reviewing Updates: We encourage all users to regularly review our Privacy & Security Policy to stay informed about how we are protecting your information and any changes that might affect your rights or how we use your data. The date of the last update will always be noted at the top of the policy document.

  • Feedback: Your feedback is invaluable to us in shaping our privacy practices. If you have suggestions or concerns about our policy updates, we welcome you to reach out via the contact methods provided.

Contact Information

For any questions, concerns, or feedback regarding our privacy practices, or if you need assistance understanding any aspects of our Privacy & Security Policy, our dedicated customer service team is here to help. You can contact us through the following channels:

  • Email: For a direct and quick response, email us at sales@babysonbroadway.com. Please include a clear subject line to ensure your inquiry is directed to the appropriate team member promptly.

  • Postal Mail: If you prefer or require formal communication, you can send a letter to either of our physical locations. Please address your correspondence to the “Privacy Compliance Officer” to ensure it is promptly attended to:

    • Little Falls Location: 47 East Broadway, Little Falls, MN 56345
    • Saint Cloud Location: 710 W Germain St., Saint Cloud, MN 56301


  • Phone: For immediate assistance or to speak directly with a customer service representative, call us at (320) 639-2229. Our team is available during business hours to answer your questions and provide the support you need.

We are committed to ensuring that your experience with Baby’s On Broadway is secure, private, and enjoyable. Your trust is important to us, and we strive to be transparent and responsive in all our privacy-related communications.

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