(320) 639-2229 | sales@babysonbroadway.com

Website Accessibility Statement for Baby's On Broadway

Last Updated:

March 14, 2024

Our Commitment to Accessibility

At Baby’s On Broadway, we are steadfast in our commitment to making our website accessible and user-friendly for all customers, including those with disabilities. Our efforts to improve digital accessibility are guided by the principles of the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). We strive to ensure our website’s content and services are accessible to persons with disabilities, providing a more inclusive digital experience.

Our Current Accessibility Features and Future Goals

At Baby’s On Broadway, we are committed to making our website accessible to all users, including those with disabilities. Our current suite of accessibility tools is designed to address various needs, making our website more navigable and enjoyable for everyone. Here’s a summary of our current tools and how they align with broader accessibility goals:

  • Increase/Decrease Text: Helps users with visual impairments by allowing them to adjust the text size for better readability.
  • Grayscale, High Contrast, Negative Contrast: These features support users with low vision or color blindness by improving color contrast and reducing visual strain.
  • Light Background: Aids users with light sensitivity by offering a less intense background.
  • Links Underline: Enhances navigability for users by making links more distinguishable from regular text.
  • Readable Font: Supports users with dyslexia or other reading difficulties by providing a clearer, more readable font option.


Aligning with WCAG 2.1 Level AA Goals

While our current tools address several key areas of web accessibility, we recognize the importance of continually striving to meet the comprehensive standards set by the WCAG 2.1 Level AA guidelines. Here’s how we plan to expand our accessibility features to align more closely with these goals:

  • Text Alternatives and Time-based Media: We are exploring ways to provide text alternatives for non-text content and captions or audio descriptions for video content, ensuring all users can access information in their preferred format.
  • Adaptable Content and Distinguishable Content: Future updates will focus on making content more adaptable to different presentation formats and enhancing content distinguishability.
  • Keyboard Accessibility and Navigability: We aim to ensure all website functionalities are accessible via keyboard and to improve site navigability for users relying on assistive technologies.
  • Sufficient Time, Seizure Safety, and Input Assistance: Plans are in place to review content timing, design for seizure safety, and implement input assistance features to support users across a broader spectrum of needs.
Feedback and Contact Information

At Baby’s On Broadway, we are dedicated to creating an accessible and inclusive digital experience for all our customers. Your feedback plays a crucial role in our ongoing efforts to enhance our website’s accessibility. Whether you’ve encountered a barrier or have suggestions for how we can improve, we are eager to hear from you.

How to Provide Feedback

To ensure your feedback is addressed efficiently and effectively, please consider the following guidelines when reaching out to us:

  • Email: Send your feedback to sales@babysonbroadway.com. To help us quickly identify and prioritize accessibility issues, please include “Accessibility Feedback” in the subject line. Describe the nature of the accessibility barrier you encountered or your suggestion for improvement, including any specific web pages or elements involved.

  • Phone: Call us at (320) 639-2229 if you prefer to speak directly with a representative. This option is ideal for immediate concerns or for those who wish to discuss their feedback in more detail. Our team is trained to handle accessibility inquiries and will ensure your feedback is documented and directed to the appropriate department.

  • Postal Address: For written feedback, please send your comments to our physical locations. This method is suitable for formal feedback or if you wish to include additional documentation regarding the accessibility issue. Address your letter to the “Accessibility Coordinator” at the following addresses:

    • Little Falls Location:
      Baby’s On Broadway
      Attention: Accessibility Coordinator
      47 East Broadway,
      Little Falls, MN 56345

    • Saint Cloud Location:
      Baby’s On Broadway
      Attention: Accessibility Coordinator
      710 W Germain St.,
      Saint Cloud, MN 56301

What to Include in Your Feedback

Providing a detailed description of the accessibility barrier or suggestion for improvement is crucial. Include as much information as possible, such as:

  • The nature of the accessibility issue.
  • The web page or element where the issue was encountered.
  • The date and time when you experienced the issue.
  • Any specific assistive technologies or web browsers you were using.
  • Your contact information, in case we need to follow up for more details or to inform you of the steps we’re taking in response to your feedback.
Our Commitment to Action

We take every piece of feedback seriously and commit to:

  • Acknowledging receipt of your feedback promptly.
  • Reviewing and investigating the reported issues or suggestions.
  • Taking appropriate action to address the feedback, which may include fixing accessibility barriers or considering suggestions for future updates.
  • Following up with you, if contact information is provided, to inform you of the actions we’ve taken in response to your feedback.


Your insights are invaluable to us as we strive to accommodate all of our customers and improve our overall accessibility policies. Together, we can make Baby’s On Broadway a welcoming and accessible website for everyone.

Technical Specifications and Compatibility

At Baby’s On Broadway, our website is built using foundational web technologies that enhance user experience and accessibility. We use HTML and WAI-ARIA (Web Accessibility Initiative – Accessible Rich Internet Applications), along with CSS (Cascading Style Sheets) and JavaScript, aiming to ensure our website is navigable, understandable, and operable for all users, including those who rely on assistive technologies.

  • HTML is the core structure of our site, designed to be accessible by default. It is enhanced with semantic elements to improve navigation and interaction, making the website more intuitive for screen readers and other assistive technologies.
  • WAI-ARIA provides additional accessibility features that assist with dynamic content and complex user interface controls developed with Ajax, HTML, JavaScript, and related technologies. It helps ensure that our website’s advanced functionalities are accessible to individuals with disabilities.
  • CSS is utilized for visual design and layout, with a focus on supporting user preferences such as high contrast and text size adjustments, ensuring that our visual content is accessible to users with varying visual impairments.
  • JavaScript is used to enhance interactive elements on our site. We ensure that our content remains accessible even if JavaScript is disabled or not supported by providing alternative ways to access the content.

Ensuring Compatibility

Our commitment includes ensuring compatibility with a broad range of browsers and assistive technologies. This encompasses screen readers, magnification software, and speech recognition tools, aiming to provide an effective browsing experience across:

  • The latest versions of major web browsers, including Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.
  • Various assistive technologies commonly used by people with disabilities to access web content.

Acknowledging Limitations

We recognize that technology continuously evolves and that certain functionalities may not perform optimally in all scenarios, such as older browsers or specific configurations of assistive technologies. Our team is dedicated to monitoring, updating, and improving our web practices to address these challenges as technology advances.

Limitations and Alternatives

Despite our efforts, we acknowledge that some content or features on our website may not fully meet the highest accessibility standards set by WCAG 2.1 Level AA at all times. This acknowledgment fuels our commitment to continuous improvement and seeking alternative solutions where necessary.

  • Continuous Improvement: We are actively working to identify and address any accessibility barriers on our site, regularly reviewing our website and updating content and technology to enhance accessibility.
  • Alternative Formats: If you encounter difficulties accessing any information or services on our site, please reach out to us. We are ready to provide alternative formats or personalized assistance to ensure you can access the content you need.

Requesting Assistance

If you need assistance accessing any part of our website, please do not hesitate to contact us:


We are committed to addressing your accessibility needs and enhancing the inclusivity of our website, ensuring a positive and accessible experience for all users at Baby’s On Broadway.

Enforcement and Legal Compliance

At Baby’s On Broadway, our commitment to creating an accessible and inclusive digital environment is unwavering. We understand the importance of adhering to all relevant accessibility laws and guidelines to ensure our website is accessible to everyone, including individuals with disabilities. Our dedication extends to compliance with the Americans with Disabilities Act (ADA), Web Content Accessibility Guidelines (WCAG) standards, and any other applicable federal and state laws regarding accessibility.

Proactive Compliance Efforts

  • Regular Audits and Reviews: To ensure ongoing compliance with ADA and WCAG standards, we conduct regular audits and reviews of our website. These assessments help us identify and address potential accessibility issues before they impact our users.
  • Updating Content and Technologies: Based on the findings from our audits and user feedback, we continuously update our content and technologies to meet or exceed current accessibility standards. This includes making necessary adjustments to our website’s design, navigation, and interactive features.
  • Training and Awareness: We invest in training our staff and raising awareness about the importance of digital accessibility. This ensures that our team is equipped with the knowledge and skills needed to maintain and improve our website’s accessibility.


Addressing Accessibility Issues

We take any reported accessibility issues seriously and are committed to resolving them promptly. If you encounter any barriers or have concerns about our website’s accessibility, we encourage you to contact us immediately using the following methods:

  • Email: Reach out to us at sales@babysonbroadway.com with details of the accessibility issue you’ve encountered. Please include specific web pages or features, if applicable, to help us understand and address the concern more effectively.
  • Phone: Call us at (320) 639-2229 for immediate assistance. Our customer service team is trained to handle accessibility inquiries and will take the necessary steps to address your concerns.
  • Postal Address: If you prefer, you can send a written description of the accessibility challenge you’re facing to our locations:
    • Little Falls Location: 47 East Broadway, Little Falls, MN 56345
    • Saint Cloud Location: 710 W Germain St., Saint Cloud, MN 56301


Upon receiving your feedback, we will investigate the issue and take appropriate action to ensure our website remains accessible to all users. Our goal is not only to resolve specific concerns but also to learn from these experiences to prevent similar issues in the future.

Legal and Regulatory Compliance

We closely monitor developments in accessibility laws and guidelines to ensure our compliance efforts are up-to-date. Our legal team works in tandem with our web development and content teams to implement best practices in digital accessibility, reflecting our commitment to legal and ethical standards.

Commitment to Continuous Improvement

Accessibility is an ongoing effort at Baby’s On Broadway. We are committed to continuous improvement and welcome feedback from our users at any time. Your input is invaluable as we strive to provide an accessible, user-friendly online experience for everyone.

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